Analytics
Available Integrations
With our analytics integrations, Revvin clients can track activity in the Borrower Hub. Our platform raises activity events which can be captured via through one of the following services:
Google Analytics (GA)
Google Tag Manager (GTM)
Adobe Experience Platform Launch (Launch)
In this document we describe the events that we track and provide basic instructions how to configure the analytics platforms that we integrate with.
Revvin Events
Following is a list of the analytics events that MortgageHippo tracks. Each event describes the data associated with it.
Application Start
Application Start
Fires whenever an anonymous application is created.
Account Signup
Account Signup
Fires whenever a borrower attempts to signup in Auth0.
Account Login
Account Login
Fires whenever a borrower attempts to login in Auth0.
Task Start
Task Start
Fires whenever you click on a task for the first time. This event is always followed by a Task View
event.
Task View
Task View
Fires whenever the borrower views a task. This event will also fire whenever the borrower starts an application.
Task Complete
Task Complete
Fires whenever a task is completed.
Field Change
Field Change
Fires whenever an enumerable field changes. Works for fields that involve a discrete choice as opposed to a free-text entry. Specifically, it works for the MortgageHippo field types of BOOLEAN
, CHECKBOX
, CHOICE
, CONSTANT
, COUNTRY
, DURATION
, SELECT
, and USSTATE
.
Pricing Option Selected
Pricing Option Selected
Fires when the user selects a pricing option in the Pricing Task.
Credit Scores Displayed
Credit Scores Displayed
Fires when the borrower’s credit report is complete and the scores are displayed to the borrower.
Answer Push
Answer Push
Fires whenever a borrower adds an item to a field of type array
- this is a field that contains a list of items of the same kind, e.g. employers, dependents, assets, real estate owned, etc.
Currently this event is supported only for the Employers Task when the borrower manually adds an employer.
Google Analytics (GA)
To set up GA, you must send us your GA Property Tracking ID formatted asUA-XXXXXXXX-X
GA allows you to track a more limited set of the event data that we provide (even if funneled via GTM). To track all event data that we provide, you can use Google Tag Manager.
GA can track only the following subset event data from the event mortgageHippoEvent
field:
This is the same as calling the sendEvent
method of the GA API:
analytics.sendEvent('category', 'action', { label: 'event label', value: 1 })
If you want to setup both GA and Google Tag Manager (GTM), follow the instructions for GTM as it will flow data into GA.
Google Tag Manager (GTM)
Once you complete the GTM setup below, you will need to send us your GTM Container ID formatted as GTM-XXXXXX
You can connect Google Tag Manager (GTM) to track events to your specific needs and consume all the data from the MortgageHippo events.
The instructions below will guide you in setting up GTM together with forwarding events to Google Analytics (GA). Bear in mind that events forwarded to GA will be stripped from certain event data that will be retained in GTM (see details in the GA section above).
1. Create a Google Tag Manager Account
2. Create a new Container
3. Create the following Variables:
Variable | |
Name |
|
Type |
|
Tracking ID | The GA Propterty ID formatted as |
Variable | |
Name |
|
Type |
|
Data Layer Variable Name |
|
Variable | |
Name |
|
Type |
|
Data Layer Variable Name |
|
Variable | |
Name |
|
Type |
|
Data Layer Variable Name |
|
Variable | |
Name |
|
Type |
|
Data Layer Variable Name |
|
4. Create the following Triggers:
Trigger | |
Name |
|
Type |
|
Event Name |
|
Use regex matching | checked |
This trigger fires on |
|
Trigger | |
Name |
|
Type |
|
This trigger fires on |
|
5. Create the following Tags:
Tag | |
Name |
|
Type |
|
Track Type |
|
Google Analytics Settings |
|
Triggering |
|
Tag | |
Name |
|
Type |
|
Track Type |
|
Category |
|
Action |
|
Label |
|
Value |
|
Non-Interaction Hit |
|
Google Analytics Settings |
|
Triggering |
|
Adobe Experience Platform Launch (Launch)
Once you complete your Launch setup, you will need to send us your Launch Embed Code, which will look similar to this:
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